Every wondered who brought you the punishment of doing a round JagerMeister Shots with your Bro’s at a shitty casino and still had you thinking it was fun? Probably one of the greatest branding and alcohol promoters that you have never heard of … Sidney Frank. He crushed it so hard by convincing a bunch of College Dudes to slam “Jager” that for his master opus he decided he would convince the world that the best Vodka was actually made in France – and not Russia – and then sold Grey Goose 8 years later for 2 billion dollars. Any guy who can see the genius of JagerGirls and also of Alan Turing definitely deserves to be a member of the “Great+Never” Group.
“Great+Never”: Sidney Frank
Simpletition - Shawn D. Madden 